The Institute of General Practice Management (IGPM) launched its Annual Campaign last week on National Receptionist day. This year’s campaign aims to highlight the diversity of telephone calls our frontline staff take and asks patients to stop and think about how much receptionists have to deal with, including the abuse they receive on a daily basis.
‘Receptionists are not ‘just admin’ — they are patient advocates, navigating complex systems to get people the care they need. They are the gateway to the clinical team, and without them, there is no access. But constant abuse is pushing them to breaking point. Burnout is rising, and we are losing skilled staff who can no longer absorb the emotional toll. This campaign is a call for compassion — because protecting our reception teams protects access to care. You don’t know what happened on the call they just took..’
Please watch the campaign video The Call I Just Took